Philips OWS
Philips Obsessed with Sound
Client: PhilipsURL: http://www.sound.philips.com/ows/
Launch Date: 1 September 2011
Project: Microsite with detailed audio interaction (part of larger campaign)
AgencyRecognition
- The FWA Shortlist
- Creativity Online
- Tribal DDB Blog
- Best Ads on TV Article
- DDB Blog
- Adzag Article
- Production Company of the Year
- Lovies Winner (Multiple Awards)
- Eurobest Winner
- FWA SOTD 2 November 2011
- Video synchronization
- Audio visualization
- Audio synchronization
- Sophisticated loading techniques
- Localisation
We were so lucky to have the support of Philips to make an amazing show-stopper of a website. The orchestra behind the website, the Metropole Orkest, had no idea what they were in for. When they came in for that first preview, the amazement was written on their faces. They didn't know something like this could be done .. funny thing was .. neither did we!
The project allows the user to breakdown the experience of listening to an orchestra in detail. From visualisations of each instrument to singling out each artist's audio with individual musical statistics.
There were many complexities to this project from translating the audio to keynotes, and clever loading and buffering processes to ensure content was loaded in time to be ready for play.
I took over late in the project with much of the heavy lifting already done by Philip Bulley and Audio integration by Dan Beattie. I'm ecstatic to be part of it!
I'm currently working on another project with Phil at Stink Digital .. so keep an eye out for that.
- Flash w/ Actionscript 3
- Robotlegs Framework
- Producer - Tania Zemljak
- Audio Engineer - Daniel Beattie
- Flash Lead Developer - Philip Bulley
- Flash Developer - Neil Nand
