Cadbury Dance Off

Client: Cadbury
URL: http://www.youtube.com/cadburydanceoff
Backlink: http://cadburydanceoff.stinkdigital.com.s3-website-eu-west-1.amazonaws.com/
Launch Date: 1 June 2011
Project: YouTube channel with user generated content competition
Agency

Stink Digital

Hyper

Features

YouTube Channel
Embedded YouTube Player
Red5 Webcam Recording
Voting Component

The Story

This YouTube channel for Cadbury's Danceoff competition is a key player to the bigger "Spots V Stripes" campaign. The campaign revolves around choosing a side, Spots or Stripes. Depending on what kind of impact you do for your side, you can win regular prizes, including tickets to the London 2012 Olympics.

The channel itself allows users to pick Team Spots or Team Stripes and record themselves dancing with the team mascot shirt for 30 seconds. The video is placed into the competition and uploaded to YouTube. Other users can vote for them on the YouTube channel's homepage.

There has been a heavy response in videos to the large media campaign that had been released. This includes TV adverts, banner ads and signage (like the one in the screenshots of Euston Tube Station). Lots of school kid entrants too, being school holidays in the UK.

Technologies

Flash w/ Actionscript 3
Robotlegs Framework
Red5 Media Server
Java Backend

Team

Designer - Magnus Dahlstrand
Producer - Matt Derham
Backend Developer - Cameron Heavon-Jones
Flash Developer - Neil Nand

Gallery